I've been trolling Youtube for old 70's TV promos that feature synthy bits.. why? I have no idea, but the results are fun.

First up, how about a minute and a half of variations on a theme for sister stations under the Post-Newsweek umbrella:



Well ain't that something. I love the whistle-y/theremin-y patch. How the heck did they make those graphic back then any how?

Next, a childhood favorite:



That sounds like a Prophet-5 to me. I have a nearly identical factory patch a Six-trak. Definately curtis chips...

Sadly, PBS decided to go with a glissando, plucked logo treatment in the 80's, but The Anneberg/CPB Project and EFC productions kept it real:



Let's not forget the grandaddy of all PBS stations, WGBH BOSTON:



And the grandaddy of all media, VIACOM. Interesting how the synths move from RCA/Columbia lab coat roomsized modular to Moog 70's to DX7 to Wavetable to VST. A bit of synth history in this one:



And a mega-mix, of a ton of logos, some synthy, other not so much. This really illustrates, for me, the nature of composing for logos. You've got to make a big impact in a short amount of time. It's really no wonder that agencies turned to electronic composers for their treatments.



Not a whole lot of synth work in this, but how could I exclude this GEM: